In the course of our Artisan Facilitator Training in Amazonas, each small group was tasked with making one kind of woven bird with chambira palm fiber. The heart of the process, though, was having each member of the group become the group's faciliator for 20 minutes at a time before passing the role onto the next person.
While acting in the facilitator role, we asked each person to put aside their own work and focus attention on the others by following 5 steps...Explanation (use words to explain how the artisan could do the next stage of their craft), Demonstration (show the artisan with their hands how to perform the action they were explaining), Observation (intently watch how the artisan applies what the facilitator just shared), Comment (give specific feedback to help the artisan carry out the desired action), and Affirmation (Compliment the artisan on their technique and/or effort).
Many artisans were understandably shy at first about approaching a more experienced artisan thinking they would have nothing valuable to share with them. Over time, though, artisans at all levels realized that they all had things they could teach to and learn from each other. A beautiful degree of mutual trust and companionship gradually built within the groups.
Wenceslau showing bird weaving technique to Maria
Exiles showing woven bird in progress to Bora artisan
We saw a wide variety of tiny tetras, angel fish, arawanas, pirañas, electric eels, spotted stingrays, striped catfish, beautiful discus and other popular ornamental species. They also had sabalo whose export for the aquarium trade is banned since it is a vital source of protein and income for fishing families in the region.
The Marca Loreto gives Garza Viva the right to use the brand for two years. Its benefits include officially recognizing the quality of our products and certifies they were genuinely made in Loreto. This seal can increase their appeal and prestige at local, national, and international levels and create opportunities to participate in national and international events and fairs to increase visibility and sales.
"I had heard about marketing before, but didn't I didn't quite understand what it meant. Now I know how it can help us share the story behind our crafts and reach more people." - Angelica - artisan from Ancon Colonia
