I acquired my first handicrafts while studying forest products in a Tembe village in the Brazilian Amazon. People came to my house to trade palm nut necklaces for fishing line and hooks. I sold these at my Quaker meeting to do things like repairing the community boat.
When I started Amazon Ecology I began buying crafts from artisans in the Peruvian Amazon to try to help people there make a living without damaging the forest. I tried lots of ways to develop products I could sell in the US, but I stumbled along because I had background as an ecologist and environmental activist - not an entrepreneur.
I finally found out about the Fair Trade Federation in 2015 and joined this trade association of wholesale importers and retail businesses based in North America who were all committed to giving people in developing countries a way to improve their livelihoods by following ethical practices.
When I started attending their annual meetings in different parts of the US, I knew I had found an important new tribe. Many of these enterprises were started by former Peace Corp volunteers, mission oriented people from churches and others like me who had had a life-changing experience meeting traditional artisans.
I recently attended the FTF annual meeting in Richmond, Virginia to attend workshops, display some of Peruvian crafts at a expo and hang out with fellow fair traders from morning to night. It was good to realize I have l learned a lot about product development, marketing and building relationships with artisan partners and clients that I can share with people beginning this journey. I can also easily join friends for a meal or late night heart to heart chat.
It was also really (and sometimes painfully) clear there is so much I still need to learn and put into practice to build Amazon Ecology up to a sustainable level. The key as always was embracing the idea that while some of us compete with each other to some extent, we are a tiny community in the world of commerce and we need to help us each other do the best we can.
We saw a wide variety of tiny tetras, angel fish, arawanas, pirañas, electric eels, spotted stingrays, striped catfish, beautiful discus and other popular ornamental species. They also had sabalo whose export for the aquarium trade is banned since it is a vital source of protein and income for fishing families in the region.
The Marca Loreto gives Garza Viva the right to use the brand for two years. Its benefits include officially recognizing the quality of our products and certifies they were genuinely made in Loreto. This seal can increase their appeal and prestige at local, national, and international levels and create opportunities to participate in national and international events and fairs to increase visibility and sales.
"I had heard about marketing before, but didn't I didn't quite understand what it meant. Now I know how it can help us share the story behind our crafts and reach more people." - Angelica - artisan from Ancon Colonia
